Sales and Marketing Marketing - Certificate Awarded
The Sales and Marketing Mastery course is designed to equip you with the advanced strategies needed to navigate the modern selling environment.
The Sales and Marketing Mastery course is designed to equip you with the advanced strategies needed to navigate the modern selling environment.
The Sales and Marketing Mastery course is designed to equip professionals with the advanced strategies needed to navigate the modern selling environment. This comprehensive four-module program bridges the gap between traditional sales techniques and digital marketing integration, ensuring you can drive superior business outcomes through a cohesive strategy.
What You Will Learn:
Key Outcomes: By the end of this course, you will be
able to design data-driven campaigns, demonstrate elite negotiation skills, and
build lasting customer rapport. Your learning journey concludes with a Final
Capstone Project, where you will develop an Integrated Sales &
Marketing Plan ready for real-world application.
Transform your professional approach and start closing
deals more effectively today.
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Course Introduction
Introduction to Sales and the Modern Selling Environment
Understanding the Sales Funnel and Customer Journey
Psychology of Buying and Consumer Behaviour
The Five Cases Every Seller Must Make
Building Trust and Credibility with Buyers
Effective Sales Communication
Active Listening in Sales
Time Management for Sales Professionals
Sales Ethics and Compliance
Practical Best Practices and Conversation Structure
Course Conclusion and Practical Activities
ASSESSMENT - MODULE 1
0:30:0Module Introduction and Objectives
Strategic Selling and Relationship Building Overview
Building Rapport in Sales and the EASE Model
Deep Dive into the EASE Model
Applying EASE in Sales Calls
The RAIN Selling Conversation Framework
RAIN Conversation Flow Examples
Uncovering Customer Needs and Desires
The Power of Questions in Sales Discovery
Crafting and Delivering Value Propositions
Managing Objections
The Six Buyer Personas
Influencing and Persuading Buyers to Take Action
ASSESSMENT- MODULE TWO
0:30:0Module Introduction
Principles of Marketing and the Marketing Mix (4Ps and 7Ps):
Market Research and Consumer Insights
E-commerce and Online Marketplaces
Digital Marketing Fundamentals
Content Marketing and Brand Storytelling
Data Analytics and Measuring Marketing ROI
Aligning Sales and Marketing for Consistent Messaging
Module Conclusion and Assignments
ASSESSMENT MODULE THREE
0:30:0Module Introduction and Objectives
Sales and Marketing Alignment for Growth
Driving Sustainable Growth and Team Motivation
Advanced Sales Negotiation Skills: Preparation
Core Negotiation Techniques and Impact
Negotiation Execution Framework
Detailed Closing Techniques and Pitfalls
Presenting to Win: Effective Pitching
Planning Sales Opportunities and Assessment
Building the Buyer Change Blueprint
Communicating Impact and ROI
Customer Service Excellence and Relationship Retention
Leveraging Post-Sale Feedback and Referrals
Motivating the Sales Force and Final Projects
MODULE 4 ASSESSMENT
0:30:0
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Leadership || Sales CapacityBuilding || Mentoring || Recruitment || Insurance Consultant || A dynamic leader, sales strategist, and insurance professional with strong expertise in leadership development, sales capacity building, mentorship, and talent acquisition. He is widely recognized for his ability to build high-performing teams, develop people, and drive sustainable sales growth across the financial services and insurance industry. He currently serves as a Community Manager at AfricaWorks Ghana, where he oversees operations, supervision, and community engagement. In this role, he provides leadership support, ensures smooth day-to-day management, and contributes to building a strong professional ecosystem for members and stakeholders. He previously worked as a Sales Manager at GLICO Life Insurance, where he led sales teams, drove revenue growth, recruited and mentored agents, and strengthened high-net-worth marketing strategies. His leadership focused on performance improvement, team development, and expanding client acquisition channels. Prior to that, he served as a Sales Manager at Vanguard Life, where he contributed to business development, client engagement, and sales execution strategies. His work centered on strengthening market presence and improving team productivity through structured sales leadership. He also spent over seven years with StarLife Assurance Company, progressing from Sales Executive to Sales Manager, where he built deep expertise in insurance sales, client relationship management, presentation skills, and team leadership. During this period, he played a key role in developing sales pipelines, mentoring junior agents, and driving consistent performance improvements. Earlier in his career, he worked as an IT Specialist at IcSoft Solutions, where he developed foundational technical and operational skills that strengthened his problem-solving ability and adaptability in diverse professional environments. Across his career, he has consistently demonstrated strengths in leadership, recruitment, mentorship, and sales development. He is known for his ability to identify talent, build strong teams, and guide individuals toward achieving measurable performance outcomes. He is currently associated with AfricaWorks and holds an academic background from the Accra Institute of Technology, further supporting his blend of technical understanding and business leadership capability. He is widely regarded as a mentor and role model—approachable, supportive, and deeply invested in the growth of others. His leadership style is results-oriented yet collaborative, focusing on aligning teams toward shared goals while maintaining a strong culture of performance and accountability. Driven by purpose and resilience, he continues to contribute to organizational growth through strategic leadership, people development, and impactful sales execution within the insurance and professional development space.
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Students
0
language
English
Duration
02h 00mLevel
intermediate
Expiry period
1 Months
Certificate
Yes
English
Certificate Course
02h 00m